Back2Back

Back2Back is an international Christian non-profit dedicated to meeting the spiritual, physical, educational, emotional, and social needs of vulnerable children and families around the world.

The Goal

Back2Back sought to revitalize their brand to better reflect their identity and values while driving greater engagement with their audience.

When we first reviewed Back2Back, we noticed that their visual identity didn’t align with their mission or expertise. Their mission is rooted in relentless hope—the belief that every child can be known and loved. And as one of the leading authorities in children's trauma care, they speak to organizations and at conferences globally, including the United Nations.

However, their brand appeared more like a daycare than an expert organization.

We set out to change that by infusing their core values—intensity and expertise—into a modern, bold brand identity. The new look contrasts with the rest of the industry, reflecting Back2Back's unwavering commitment to caring for those in need with relentless pursuit.